Customer-Centric Communications

Leverage change to create innovative and captivating communications delivering heightened impact

Communications

Programs and campaigns are individually tailored for full integration, to drive higher levels of accountability and performance-based synergies:

  • Map brand positions and strategic messaging for structuring of all marketing components
  • Create framework to generate and socialize content topics/storylines
  • Transfer knowledge via custom reference guides, process steps, and best practice protocol
  • Utilize ongoing refinement and improvement processes
  • Collaborate/consult with internal stakeholders and external organizations.
  • Incorporate a customer-driven platform to define and test creative, keywords, and customer challenges/pain points
  • Link definitive goals to performance metric sets and milestones

Capabilities

Our expertise empowers clients with strategies, tactics, and tools designed to heighten contextual relevancy, industry credibility, pervasive optimization, and viral uplift.

Content Marketing

Implement best-of-breed programs for creating and curating content focused on driving high-value/impact nurturing progressions across the entire customer journey.

Customer Reference/Advocacy

Adopt holistic process/program for transitioning traditional reference programs, enabling advocacy to activate and monetize advocates across all touch points, channels, and business units.

Channel Marketing

Utilize definitive programs, playbooks, and initiatives for supporting enablement of current and new business development opportunities across portfolios and solutions.

Demand Generation

Establish accountable, outcome-based activities geared around thought leadership, content marketing, and brand advocacy best practices.

Profiling & Personalization

Apply in-depth profiling of specific segments and individual decision-marker/purchasing types for behavioral targeting of relevant personalized messaging, offers and rewards for real-time engagement.

SEO/SEM

Employ strategic optimization and paid search practices/activities applied to all communications, content, and digital assets to establish/sustain pervasive context and credibility.

Social Media Marketing

Engage converged media tactics unifying paid, owned, and earned activities designed to expand channels, extend budgets, and deliver exceptional ROI.

Social Championing

Activate early demand, amplify reach, and influence engagement utilizing advanced social intelligence and innovative outreach.