End to End Research

We offer a broad range of services to execute fully customized research using the optimum approach

Research

Throughout the research process we ensure clients receive robust, detailed information:

  • Direct senior staff involvement
  • Statistically accurate, projectable samples
  • Survey design with natural flow and logical progression of questions
  • In-depth, multi-dimensional data analysis
  • High-filtered sampling and recruitment process
  • Experienced interviewers/facilitators specially trained in techniques for building rapport and detailed probing
  • Quality control checks via pre-testing, follow-up interviews, and milestone reviews

Capabilities

We offer a broad range of fully customized research using the optimum approach.

Acceptance/Adoption

Examine attitudes, intentions, behaviors, and key drivers/trends of specific user groups surrounding new and existing products/services.

Awareness/Purchase Consideration

Gauge familiarity and perceptions of company competitors and products/services including specific associations and purchase rationale.

Competitive Intelligence

Secure proprietary information and insight on competitors, products/services, and/or customers.

Concept Testing

Test new and/or modified products/services, functionality/capabilities, and positioning/messaging to facilitate effective decision-making and positive business outcomes.

Customer Satisfaction

Monitor the ability of a company and/or products/services to meet or exceed customer expectations against critical drivers of business success.

Forecasting/Sizing

Determine TAM/SAM market sizing across industries to identify where high-potential opportunities exist and project statistical models.

Product R&D

Provide customer insight, expertise, and advanced tools for driving design and development of innovative, high-value, and differentiated offerings.

Segmentation

Define geographic, demographic, behavioral, and psychographic dimensions for revealing unique differentiators and traits.