Research
Throughout the research process we ensure clients receive robust, detailed information:
- Direct senior staff involvement
- Statistically accurate, projectable samples
- Survey design with natural flow and logical progression of questions
- In-depth, multi-dimensional data analysis
- High-filtered sampling and recruitment process
- Experienced interviewers/facilitators specially trained in techniques for building rapport and detailed probing
- Quality control checks via pre-testing, follow-up interviews, and milestone reviews
Capabilities
We offer a broad range of fully customized research using the optimum approach.
Acceptance/Adoption
Examine attitudes, intentions, behaviors, and key drivers/trends of specific user groups surrounding new and existing products/services.
Awareness/Purchase Consideration
Gauge familiarity and perceptions of company competitors and products/services including specific associations and purchase rationale.
Competitive Intelligence
Secure proprietary information and insight on competitors, products/services, and/or customers.
Concept Testing
Test new and/or modified products/services, functionality/capabilities, and positioning/messaging to facilitate effective decision-making and positive business outcomes.
Customer Satisfaction
Monitor the ability of a company and/or products/services to meet or exceed customer expectations against critical drivers of business success.
Forecasting/Sizing
Determine TAM/SAM market sizing across industries to identify where high-potential opportunities exist and project statistical models.
Product R&D
Provide customer insight, expertise, and advanced tools for driving design and development of innovative, high-value, and differentiated offerings.
Segmentation
Define geographic, demographic, behavioral, and psychographic dimensions for revealing unique differentiators and traits.
Case Studies
See how our clients have applied research to capitalize on new opportunities and secure a distinct competitive edge.
© 2018 Shenkan & Associates LLC