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End-to-End Research
A broad range of services to execute customized research using the optimum approach.
Overview
High-level planning and analysis throughout the research process to ensure capture of robust, detailed information and key insights.
Research
  • Direct senior staff involvement
  • Statistically accurate, projectable samples
  • High-filtered sampling and recruitment process
  • In-depth, multi-dimensional data analysis
  • Survey design with natural flow and logical progression of questions
  • Quality control checks via pre-testing, follow-up interviews, and milestone reviews
  • Experienced interviewers/facilitators specially trained in techniques for building rapport and detailed probing
Capabilities
Extensive capabilities for executing customized quantitative and qualitative research designed to achieve business goals.

Acceptance/Adoption

Examine attitudes, intentions, behaviors, and key drivers/trends of specific user groups surrounding new and existing products/services.

Awareness/Purchase Consideration

Gauge familiarity and perceptions of company competitors and products/services including specific associations and purchase rationale.

Competitive Intelligence

Secure proprietary information and insight on competitors, products/services, and/or customers.

Concept Testing

Test new and/or modified products/services, functionality/capabilities, and positioning/messaging to facilitate effective decision-making and positive business outcomes.

Customer Satisfaction

Monitor the ability of a company and/or products/services to meet or exceed customer expectations against critical drivers of business success.

Forecasting/Sizing

Determine TAM/SAM market sizing across industries to identify where high-potential opportunities exist and project statistical models.

Product R&D

Provide customer insight, expertise, and advanced tools for driving design and development of innovative, high-value, and differentiated offerings.

Segmentation

Define geographic, demographic, behavioral, and psychographic dimensions for revealing unique differentiators and traits.

Case Studies
See how our clients have applied research to capitalize on new opportunities and secure a distinct competitive edge.
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